Agribusiness - Market Prices, Marketing Research, International Trade, Entrepreneurship

Importancia de los estudios de pre-factibilidad técnica de una actividad agrícola

Es frecuente encontrar empresas que luego de iniciar su actividad agrícola, se dan cuenta que cometieron un error al comprar la finca, ya que las condiciones de la misma o del lugar en que se encuentra, no eran las óptimas para el desarrollo de la explotación que se ten...
Alfredo Durán Quirós
Dennis Mora Acedo
Universidad de Costa Rica

Customer Service Strategies That Work

Customer service is an organization’s ability to meet its customers’ needs and desires, while consistently exceeding their expectations. To ensure that your business is customer-focused, it is important to create a comprehensive customer service plan. Writing down this plan will help...
J. Kelly
Ontario Ministry of Agriculture, Food and Rural Affairs

Identificación de mercados: Guía básica para microempresarios rurales

Cada vez es más importante conocer el mercado como un paso previo a la toma de decisiones con respecto a la producción y la comercialización de bienes y servicios rurales. Esto origina un cambio notorio en la visión tradicional de los productores y de las organizaciones...
Jesús Rivera Velasco
Hernando Riveros
Instituto Interamericano de Cooperación para la Agricultura – IICA

Tracking Demographics and U.S. Fruit and Vegetable Consumption Patterns

Many factors have affected food consumption patterns over the last twenty-five years. In the following pages we will explore these trends in more detail and consider the impact of current trends on future consumption. Key consumer trends that affect food consumption include: the demand for foods...
Roberta Cook
UC Davis

Cómo entender y usar mejor los Acuerdos Comerciales

  Los destinatarios de este Manual son los pequeños y medianos empresarios que todavía tienen poca o ninguna experiencia exportadora y que se interesan en comprender y usar los acuerdos comerciales. Su principal aporte reside en ayudarles a usar los Acuerdos para explorar...
Cristián Sepúlveda
Cámara de Comercio de Santiago (CCS) y Dirección General de Relaciones Económicas. Internacionales – DIRECON

Social Marketing for Small Businesses

The publication explaining how social media are profoundly transforming marketing practices and why this matters for Small and medium-sized enterprises (SMEs) in developing countries - provides background information on the origins of social media; reviews main tools and methods such as blogging,...
Mark Hillary
Thomas Hess
International Trade Centre (ITC)

Fair Trade: Productos Alimenticios

Según Fair Trade USA Estados Unidos es actualmente el mayor mercado del mundo para los productos con sello Fair Trade, con más de 11.000 productos disponibles en los principales supermercados en Estados Unidos, así como miles de restaurantes, cafeterías y tiendas...
ProChile Nueva York, EE.UU.
ProChile

CBI Product Fact Sheet: Fresh Chilli Peppers in the European Market

‘Practical market insight on your product’ The European market for fresh Chilli Peppers is steadily growing year after year. With this product factsheet CBI supports developing countries’ (DC) exporters with essential information to enhance their exports of Chilli peppers to the...
Piet Schotel
LEI Wageningen UR
CBI

A Guide for Assessing Agricultural Ventures

Launching a new and viable agribusiness venture requires considerable research and meticulous planning to improve the odds of success. This publication and guide targets three potential consumers – investors into an agricultural venture, aspiring or beginning farmers who want to start an...
Karen W. Craig
Kevin H. Crenshaw
JaMarkus Crowell
Kathryn B. Friday
Marcus L. Garner
William H. Hardin
Alice Paris
Mike Reeves
Nii Tackie
Duncan M. Chembezi
Alabama Cooperative Extension System

Status, challenges and marketing opportunities for canning navy bean in Kenya

Navy bean (white bean) is an export crop with potential to signficantly improve incomes of smallholder farmers in Kenya; its production and marketing has, however, stagnated. A study was conducted to determine the status, challenges and marketing opportunities for navy bean. Primary data were...
Chemining’wa George Ndiema
Kitonyo OM
JH Nderitu
African Journal of Food, Agriculture, Nutrition and Development (AJFAND)