Buyer requirements can be divided into:
- musts, requirements you must meet in order to enter the market, such as legal requirements,
- common requirements, which are those most of your competitors have already implemented, in other words, the ones you need to comply with in order to keep up with the market, and
- niche market requirements for specific segments.
El poder de compra de los compradores europeos concentrados es alto. El poder del proveedor para los nichos de productos y proveedores que producen Premium podrían ser algo mayores y se espera que aumente en el futuro en línea con la demanda creciente de frutas y vegetales tropicales, exóticos y fuera de temporada.
The purchasing-power of concentrated European buyers is high. Supplier-power for niche products and premium produce suppliers may be somewhat higher and is expected to increase in the future in line with growing demand for tropical, exotic and off-season fruit and vegetables.
Su ruta comercial a través del mercado europeo
Your trade route through the European market
The main trends for the coming years will be healthy natural products, corporate social responsibility (CSR) and convenience. Food safety issues will also be important. Preconditions for entering the European market are good taste and adherence to minimum residue limits (MRLs). Although Eastern European countries’ exports to the EU, which rival DC exports, are increasing, there remains a demand for tropical and exotic products and exports of these products to Eastern Europe will grow too.
Perspectivas y pronósticos sobre los mercados dinámicos claves europeos y EFTA