2011 Food & Health Survey: Consumer Attitudes Toward Food Safety, Nutrition & Health
The International Food Information Council Foundation 2011 Food & Health Survey takes an extensive look at what Americans are doing regarding their eating and health habits and food safety practices.
The 2011 Food & Health Survey: Consumer Attitudes Toward Food Safety, Nutrition & Health, commissioned by the International Food Information Council Foundation, is the sixth annual national quantitative study designed to gain insights from Americans on important food safety, nutrition, and healthrelated topics. The research provides the opportunity to gain insight on how Americans view their own diets, their efforts to improve them, how they balance diet and exercise, and their actions when it comes to food safety practices.
Although taste still prevails as the number-one motivator for food and beverage selections in general (87 percent) and in restaurants (69 percent; new to the 2011Survey), in 2011 Americans are evaluating their food choices with a more critical eye, taking into consideration where their food comes from; how it was produced; its safety and reliability; food’s overall healthfulness; and its cost.
As the US economy sputters, more Americans report that the price of food is a significant factor in how they are making food purchasing decisions. Seventy-nine percent of consumers say price impacts their decision when deciding which foods and beverages to purchase—a six percent increase from 2010 and a noteworthy 15 percent increase since 2006. Sixty-one percent of Americans also state that price drives their menu decisions at restaurants.