African Organic Agriculture Manual Booklet: Marketing and trade
Marketing aims to enhance sales and income of a farm business while creating value for your products.
There are fundamental marketing questions you may apply to your farm, for example:
- How can I produce what my customers need?
- How can I create added value to my products?
- Where should I sell my products?
- What is the best way to stand out from my competitors?
For organic products, marketing is especially important, as you need to explain the higher value to your customers. Before starting it is important to understand market opportunities and requirements and on this basis decide what to produce and sell.