Analysis of Spain's Competitiveness in The European Tomato Market: An Application of The Constant Market Share Method
This paper presents a quantitative analysis of the competitiveness of Spanish tomato export compared with its major competitors in the European Union market countries (EU28). The methodological framework is implemented through Constant Market Share to analyze variations in exports, allowing the portion attributable to competitiveness and segregation into general or specific competitiveness to be quantified. This analysis was carried out with the 2005-2009 and 2010-2014 periods to see if there had been a recovery from the global financial and economic crisis of 2007 in the Spanish tomato trade. Before the global economic and financial crisis, Spain had a positive structural effect of exports which contributed significantly to the growth of tomato sales to the EU, but had a negative change in the volume of exports to the EU28, mainly due to the negative effect of the competitiveness component. According to the segregation effect of competitiveness, a marked general negative competitive effect was evident, that cannot be offset by the positive effect of specific competitiveness. Since 2010, Spain has experienced a positive change in the volume of its tomato exports to the EU28, the competitiveness component also being positive, due to positive investment of the component of general competitiveness and whose greatest contribution was the positive effect of specific competitiveness. Within the group of competitors, Spain is the only country supplying tomatoes to the EU28 that has experienced a positive change in volume when comparing business performance of 2010-2014 vs 2005-2009.