Can You Make Money Growing Cherimoya in the Coastal Regions of California? A Sample of Establishment and Production Costs and Profitability Analysis
Cherimoya production in the coastal regions of California has been developing, and several farm advisors at the University of California have been gathering information regarding production practices and the economic feasibil-ity of the crop. In this article, I provide estimates of the costs and capital needs for producing cherimoya in the coastal regions of California, as well as a basis for evaluating profitability using gross and net margins to determine economic profit. Because values of land and water vary tremendously within the region, I also provide guidelines to adjust gross and net margins to accommodate such variations.