CBI Product Factsheet: Fresh herbs in Europe

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The European demand for fresh herbs is increasing. Fresh herbs such as basil, chives and mint thrive with the consumer trend of buying natural and the appreciation of culinary experiences. Opportunities for producers and exporters in developing countries are most prominent during the off season. However, suppliers are expected to maintain excellent product quality and high standard packaging.

Fresh herbs (Herbaceous plants) refer to leafy green parts of a plant that have a culinary use for flavouring, or in some cases a medicinal or non-food use. Botanically a distinction is made between annual plants, biennial plants, perennial plants and scrubs. Typical fresh herbs that are used in Europe are, for example: basil (Ocimum basilicum), parsley (Petroselinum crispum), coriander (Coriandrum sativum), chive (Allium schoenoprasum), thyme (Thymus vulgaris), oregano (Origanum vulgare), rosemary (Rosmarinus officinalis), dill (Anethum graveolens) and mint (Mentha). Fresh herbs are available as freshly cut and packaged herbs, frozen herbs and potted plants.

Michel Peperkamp
Piet Schotel
CBI Ministry of Foreign Affairs