CBI Trends: Fresh Fruits and Vegetables
The main trends for the coming years will be healthy natural products, corporate social responsibility (CSR) and convenience. More integrated CSR programmes and certification programmes are introduced with increased sharing of information along the total supply chain. Meanwhile, product innovations will improve customer experience and taste. These developments require further specialization and integration of actors within the supply chain. Although there may be some variation across EU regions with regard to the adoption of new products and innovations, all member states are subject to the same strict EU regulations and political changes.