Developing a Marketing Plan

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Contents: 

PART 1: UNDERSTANDING YOUR BUSINESS

  • Mission
  • Vision
  • Focus
  • SWOT Analysis
  • Primary SWOT Factors
  • Competitive Advantage
  • Develop a Goal

 

PART 2: UNDERSTANDING YOUR MARKET

  • Identify Market Segments
  • Identify Target Market
  • Price Sensitivity of Target Market
  • Brand Identification

 

PART 3: DEVELOPING A MARKETING PLAN

  • Social Media Marketing
  • Relationship Marketing
  • Public Relations Marketing
  • Developing Marketing Plan Goals
  • Tips for Relationship Marketing
  • Customer Service Checklist

 

Authors: 
Mississippi State University Extension
Publisher: 
Mississippi State University Extension
Year: 
2,016