Direct Marketing

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This publication on direct marketing alternatives -with emphasis on niche, specialty and value-added crops- features many farm case studies, as well as information on enterprise budgets and promotion/publicity. A new section discusses implications of Internet marketing and e-commerce for agriculture.

Authors: 
Katherine Adam
Authors: 
Radhika Balasubrahmanyam
Authors: 
Holly Born
Publisher: 
ATTRA Publication
Year: 
1999