Entering New Markets: A Guide for Trade Representatives

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The world’s only training guide for foreign trade representatives, this unique, hands-on book explains how to promote trade abroad within the context of national trade policy and export strategies.
Foreign-based trade representatives balance competing demands and multiple reporting lines. This guide compiles good practices and guidelines for all staff involved in official trade representation of their country. It advises on setting priorities for markets, industries and clients. It covers services such as export intelligence, trade displays, trade and buyer missions, investment promotion and market entry strategies. It also explains aspects of managing an office, building networks and using modern communications services.

Lloyd Downey
Bertrand J. Monrozier
International Trade Centre