Japan Stone Fruit Annual 2010
A Strong Yen and the Systems Approach Provide New Opportunities to Expand U.S. Cherry Exports to Japan
The quality of this season’s U.S. crop, a strong yen and new marketing opportunities signal Japanese imports of U.S. cherries to increase approximately 10 percent from the previous season. For a second year, the Pacific Northwest region ships U.S. cherries under the systems approach. California gains approval to ship under the systems approach in July 2010, while Idaho seeks approval for MY2011.