Japan Wine Annual 2010

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Total imports of bottled wine in CY 2009 increased 7.6 percent to 1.27 million hectoliters from 1.19 million hectoliters imported in CY 2008. The total value of imported bottles in CY 2009 decreased by 13.2 percent to $766.8 million from $883.1 million in the previous year. Growth in imported volume is attributed to increased off-premise consumption and consumption in inexpensive restaurants. Total bottled import volumes from France decreased 2.5 percent while total volumes from Italy and the United States increased 3.5 percent and 4.6 percent respectively. Average lower prices for imported bottled wine are attributed to lower consumption of premium wine due to continuing economic recession. However, market share of bottles priced 1000 – 1500 yen ($11.23 – 16.85) continues to slowly increase.
Authors: 
Sumio Thomas Aoki
Authors: 
Matthew John Thoren
Authors: 
Steven Chandler
Publisher: 
USDA GAIN
Year: 
2010