Market analysis for three Peruvian natural ingredients

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This study outlines the market potential in the United States and Canada for three Peruvian natural ingredients that are essential for biodiversity.Peruvian producers and exporters will find an overview of the market potential in the United States and Canada for golden berry, Peruvian mesquite and sacha inchi. The study provides market, regulatory and technical requirements; has contact details for finished-product companies that already use Peruvian natural ingredients; and provides recommendations for Peruvian producers to obtain the capacity to produce consistent quality.
This comparative and competitive analysis study examines the market potentials in the United States of America and Canada for three prioritized Peruvian natural ingredients of biodiversity: golden berry, Peruvian mesquite and sacha inchi.
Chapter 1 provides detailed descriptions and crop profile summaries for each ingredient in the commercial forms of dried golden berry, Peruvian mesquite powder, sacha inchi seed and sacha inchi seed fatty oil.
Chapter 2 provides information about post-harvest processing and technology and a listing of the various processed forms that are commercialized for the export market.
Chapter 3 provides information on composition (macro- and micro-nutrient content, phytochemical content), documented pharmacological actions, recommended uses for each ingredient that are supported by clinical or scientific data or by traditional use evidence, as well as new uses described in patents.
Chapter 4 provides an analysis of the market environment by describing finished products in the Canadian and United States markets through narrative and photographic images for each of the prioritized Peruvian ingredients in four different market segments, namely non-drug cosmetic products, food products, food supplement products, and medicinal products. Each product description includes a corresponding website link which enables the users of this study to learn more about the specific companies who are taking a position on the marketing of new products that contain these Peruvian ingredients. Additionally chapter 4 offers possibly the most important summary in this study which is an overview of the most relevant trends affecting the sectors and market segments based on interviews with American companies and analysis of the most recent trend reports.
Chapter 5 provides the specific requirements for exporters of bulk ingredients with an emphasis on certified organic bulk ingredients for Canada and the United States. Additionally chapter 6 provides details on all of the relevant standards and certifications that have been identified as drivers of growth in the natural and organic sector. Information is provided not only about the standard and the certification organization but also examples of specific companies who are marketing products with the listed certifications, designations or verifications, for example, certified organic, certified gluten-free, fair trade certified, non-GMO project verified, vegan verified, raw food, etc.
Chapter 6 provides tariff classification and duty rates including up-to-date rulings information obtained from the U.S. Customs and Border Protection ‘Customs Rulings Online Search System’ (CROSS) for items that are not specifically listed in the Harmonized Tariff Schedule of the United States (HTSUS).
Chapter 7 provides an analysis of the comparable natural ingredients that the prioritized Peruvian ingredients may compete with, be combined with or be substituted for in same types of finished products, for example, golden berries are compared against cranberries, goji berries and raisins using a number of criteria including availability, composition, ease of application in production, pricing, recommended uses and regulatory status.
Chapter 8 describes the typical trade channels for these ingredients based on interviews with Peruvian exporters and United States importers.
Chapter 9 summarizes factors influencing price and provides concrete examples of how some United States distribution companies’ structure prices, margins, mark-ups and discounts for these Peruvian ingredients.
Chapter 10 provides details on the most relevant trade promotion events in Canada and the United States as well as an extensive list of North American companies that are presently working with the Peruvian ingredients. The company listings are sorted into five separate sections, natural ingredient distribution companies, natural ingredient extraction and processing companies, contract manufacturer and private label companies, finished product manufacturing and marketing company, and finished product distribution companies.

Josef Brinckmann
International Trade Center