Marketing Volume Transaction Analysis of Dates in Saudi Arabia
Marketing volume transaction in Saudi Arabia, including marketing characteristics, volume, prices, marketing channels, and loss analysis, were considered as study objectives. Results of the research paper showed that the average annual activity in date marketing amounted to about 820.5 tons of date as a total transaction for an average dealer. This amount contains all date varieties in the major date production regions including Sukkari, Khalas, Segae, Barhi, Ajwa, and other date varieties. The average annual activity in date marketing for a wholesaler was amounted to about 611.40 tons of date as a total transaction from the different purchasing sources with an average price of about SR 13471.7/ ton. The average annual activity in date marketing for a retailer was amounted to about 308.70 tons of date as a total transaction from the different procurement sources with an average price of about SR 16095.90/ ton. Waste was one of the important key inductor to improve marketing efficiency in general. Al-Madinah AlMunawara represented the highest date marketing waste out of date marketing purchasing (5.8 per cent). For all regions, the date marketing waste out of marketing purchasing was 4.6 per cent.