Niche Markets for Coffee: Specialty, Environment, and Social Aspects
Abstract
Paper focusing on environmental and social aspects of the international coffee trade targeted at producers, exporters and others involved in the promotion of higher quality and sustainable coffee – describes the scope and trends for specialty coffee in the United States, Japan, and Northern and Southern Europe; discusses the challenges in the production and export of organic coffee; features a detailed comparison of the leading sustainability schemes; provides insights into the use of trademarks and geographical indications to market coffee; describes the role of women in the coffee sectors; annexes include an overview of The Coffee Exporter's Guide (2011), and sample answers from the Coffee Guide Website's Questions & Answers service (www.thecoffeeguide.org).
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