Niche Markets for Coffee: Specialty, Environment, and Social Aspects

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Paper focusing on environmental and social aspects of the international coffee trade targeted at producers, exporters and others involved in the promotion of higher quality and sustainable coffee – describes the scope and trends for specialty coffee in the United States, Japan, and Northern and Southern Europe; discusses the challenges in the production and export of organic coffee; features a detailed comparison of the leading sustainability schemes; provides insights into the use of trademarks and geographical indications to market coffee; describes the role of women in the coffee sectors; annexes include an overview of The Coffee Exporter's Guide (2011), and sample answers from the Coffee Guide Website's Questions & Answers service (

Hein Jan van Hilten
International Trade Centre