Retail Fruit & Vegetable Marketing Guide
The Retailer Fruit and Vegetable Marketing Guide is an introduction to handling, storage, and produce marketing in the small- or medium-size store environment.
- Meeting Your Customers’ Needs
- Making a Plan for Success
- Selecting Produce Items
- Produce Aisle Merchandising
- Produce Aisle Promotional Activities
- Staff Training Tools
Note: For growers, this is an interesting guide to know how retailers operate. For many growers, retailers are their customers.