Retail Fruit & Vegetable Marketing Guide

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The Retailer Fruit and Vegetable Marketing Guide is an introduction to handling, storage, and produce marketing in the small- or medium-size store environment.
Content:

  • Meeting Your Customers’ Needs
  • Making a Plan for Success
  • Selecting Produce Items
  • Produce Aisle Merchandising
  • Produce Aisle Promotional Activities
  • Staff Training Tools

Note: For growers, this is an interesting guide to know how retailers operate. For many growers, retailers are their customers.

Authors: 
Network for a Healthy California—Retail Program
Publisher: 
California Department of Public Health’s Network for a Healthy California
Year: 
2011