Summary Report on Potential for Wine Tourism in Bolivia

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Wine tours are currently the principal tourism offer in the Tarija region however wine tourism activities at the Bolivian wineries will need to be further developed with clear differentiation between the visitor experiences available at different wineries if they are to attract more wine tourists. In addition the Tarija region will need to identify the complementary visitor experiences it can offer particularly involving nature and active tourism product in the area, creating walking and hiking routes, cycling tours and promoting water-based activities including sailing, kayaking and fishing.

Contents: 

  1. Introduction
  2. What is Wine Tourism?
  3. Wine and Tourism in Bolivia
  4. Potential Wine Tourism Markets for Bolivia
  5. Understanding the Consumer
  6. Product Development Recommendations
  7. Marketing Recommendations
Authors: 
CBI Market Intelligence
Publisher: 
CBI Ministry of Foreign Affairs
Year: 
2,014