The US market for natural ingredients used in dietary supplements and cosmetics, with highlights on selected Andean products

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This Market Brief profiles the US market for natural ingredients that are used in the cosmetic and/or dietary supplement industries, respectively, with highlights on selected Andean natural ingredients that have potential for capturing a larger share of the US market.

In this Market Brief, the US market for natural ingredients that are utilized in both cosmetics and dietary supplements are examined together. The reasons for joining the two sectors into one report is due, primarily, to the fact that many, or most, of the natural ingredient manufacturers and distributors operating in the US have positioned themselves as suppliers to manufacturers of both cosmetic and dietary supplement products, as well as to manufacturers of functional- or healthfood products. Some natural cosmetic ingredients are marketed as “cosmeceuticals” while some dietary supplement ingredients are marketed as “nutraceuticals.”

The range of natural ingredients covered in this report includes medicinal and aromatic herbs, medicinal herbal extracts and vegetable saps, pectic substances, vegetable mucilages and thickeners, ground-nut oils, fixed oils including castor oil, flaxseed oil, jojoba oil and hemp oil, vegetable waxes and insect waxes such as beeswax, cocoa butter, plant-based colorants such as annato seed, essential oils, resinoids, and oleoresins such as capsicum oleoresin.

Josef A. Brinckmann
International Trade Centre