Vietnam Exporter Guide 2011

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This report serves as a practical guide for U.S. exporters wishing to initiate or increase exports of U.S. consumer-oriented agricultural products (fresh or processed animal & plant products; beverages; other snack foods) to Vietnam. It provides key updates on Vietnam‘s policies and regulations that may affect exporters‘ choices about how to approach this dynamic market. Although Vietnam‘s maze of regulations has occasionally resulted in troublesome trade barriers, the country is making progress in reducing import tariffs per its WTO obligations and adopting more business-friendly practices.

A number of factors have spurred a tremendous increase in Vietnam‘s food imports over the last five years; these include steady population growth, strong economic growth, greater disposable income, and expansion in the retail, food service, and food processing sectors. Vietnam‘s food and beverage import sector was relatively insulated from the global economic recession of 2008-09, and total imports continued to climb in 2010.

In particular, U.S. exports of consumer-oriented agricultural products to Vietnam have grown at an astonishing rate in recent years. From 2004 to 2010, the year-end figure increased over 1,000 percent. In 2010, the United States exported a record $535 million in consumer-oriented agricultural products to Vietnam, vaulting the country to 15th on the list of U.S. export markets for this sector. Overall, prospects for continued growth in Vietnam‘s food import market remain strong.

Bui Thi Huong
Truong Minh Dao
Julie MacCartee
Ryan Boone