Who and Where is Your Customer?

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Contents: 

  1. Qualifying & Quantifying the Business Opportunity
  2.  Understanding the Customer
  3. Understanding the Context
  4. Understanding the Competition
  5. Finding Market Information in a Smallholder Context
  6. Market Assessment: an Input to the Business Plan
  7.  Appendix 1: Potential NGO Partners
  8. Appendix 2: Existing Data Sources
Authors: 
Feed the Future
Publisher: 
Feed the Future
Year: 
2015