Agritourism

Modelo de Negocio para El Funcionamiento de Una Empresa de Procesamiento de Cacao

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Tabla de Contenido

  1. Introducción
  2. Objetivo
  3. Metodología
  4. Desarrollo
  5. Consideraciones finales
  6. Referencias bibliográficas 
Authors: 
Fundación REDDOM
Publisher: 
Fundación REDDOM
Year: 
2017

Developing a Marketing Plan

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Contents: 

PART 1: UNDERSTANDING YOUR BUSINESS

  • Mission
  • Vision
  • Focus
  • SWOT Analysis
  • Primary SWOT Factors
  • Competitive Advantage
  • Develop a Goal

 

PART 2: UNDERSTANDING YOUR MARKET

  • Identify Market Segments
  • Identify Target Market
  • Price Sensitivity of Target Market
  • Brand Identification

 

PART 3: DEVELOPING A MARKETING PLAN

Authors: 
Mississippi State University Extension
Publisher: 
Mississippi State University Extension
Year: 
2016

Summary Report on Potential for Wine Tourism in Bolivia

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Authors: 
CBI Market Intelligence
Publisher: 
CBI Ministry of Foreign Affairs
Year: 
2014

A Participatory Guide to Developing Partnerships, Area Resource Assessment and Planning Together

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This manual is part of a series of good practice guides describing the components of the participatory and area-based approach to rural agroenterprise development.

The manual lays the groundwork for rural agroenterprise projects by leading service providers through an asset-based analysis of the area where a project takes place, a social profile analysis of the client group(s) and the establishment of an agroenterprise working group. The output of the work from this guide is an action plan.

Authors: 
M. Lundy
Authors: 
M. V. Gottret
Authors: 
R. Best
Authors: 
S. Ferris
Publisher: 
Catholic Relief Services
Year: 
2008

Una mirada a experiencias exitosas de agroturismo en América Latina

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En este documento se presentan algunas de las experiencias de agroturismo ganadoras de los mencionados concursos. Estas se han dividido en tres secciones: i) rutas y tours temáticos gestionados desde lo local; ii) gastronomía, producción agropecuaria y actividades al aire libre, motores del turismo local; y iii) programas y proyectos de apoyo al desarrollo agroturístico.

Authors: 
Hernando Riveros
Authors: 
Adriana Lucio-Paredes
Authors: 
Marvin Blanco
Publisher: 
Instituto Interamericano de Cooperación para la Agricultura (IICA)
Year: 
2010

Developing an Agri-Tourism Attraction in Alabama

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This publication is designed to assist farmers and entrepreneurs in deciding if agri-tourism could enhance their incomes and to provide the initial basic information needed for an individual to develop an agri-tourism attraction.

Authors: 
J. Thomas Chesnutt
Publisher: 
Alabama Cooperative Extension System
Year: 
2007

Agritourism: Opportunities for Farm Diversification

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Authors: 
Samantha Rozier Rich
Authors: 
Stacy Tomas
Authors: 
Susan Colucci
Authors: 
Stephen Komar
Authors: 
Brian Schilling
Authors: 
Jenny Carleo
Publisher: 
North Carolina Cooperative Extension Service
Year: 
2010

Agritourism, Farm Visits, Agro-Tourism - Oh My! Do Farmers, Residents, and Extension Faculty Speak the Same Language?

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Authors: 
Samantha Rozier Rich
Authors: 
Shuangyu Xu
Authors: 
Carla Barbieri
Authors: 
Claudia Gil Arroyo
Publisher: 
North Carolina Cooperative Extension Service
Year: 
2012

Is an Agritourism Venture Right for Your Farm?

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Authors: 
Stephen Komar
Authors: 
Brian Schilling
Authors: 
Jenny Carleo
Authors: 
Susan Colucci
Authors: 
Samantha Rozier Rich
Authors: 
Stacy Tomas
Publisher: 
Rutgers, The State University of New Jersey
Year: 
2010

Managing Risk on Farms Open to the Public

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This publication is written for all farm businesses that invite customers onto the farm for such on-farm activities as direct farm marketing, pick-your-own (PYO), on-farm entertainment (wagon rides, hay rides, haunted houses, mazes, pony rides, slides, tricycle tracks, nature walks, enchanted forests), group functions (weddings, corporate picnics, school tours, birthday parties, family reunions, corporate retreats), food service (snacks, catered meals, tea rooms, restaurants, bakeries), and sales of value-added or retail products.

Authors: 
M. Fitts
Publisher: 
Ontario Ministry of Agriculture, Food and Rural Affairs
Year: 
2006
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