Marketing

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Economic Analysis of Shea Butter Plant in Ukum Local Government, Benue State, Nigeria

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Authors: 
D.P. Ani
Authors: 
G. Aondona
Authors: 
A. Soom
Publisher: 
American-Eurasian Journal of Agronomy
Year: 
2,012

Trade in Quinoa: Impact on the Welfare of Peruvian Communities

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This report presents the results of an International Trade Centre (ITC) study looking at the impact of fluctuating global quinoa prices on rural Peruvian households dependent on the product for their basic food security.

Peru is one of the world’s leading producers of quinoa. Over the last 10 years, this protein grain has become a much sought-after product, especially in North America and Europe. As a result of increased demand, the price of quinoa nearly tripled between 2004 and 2013. 

Authors: 
Marc Bellemare
Authors: 
Seth Gitter
Authors: 
Alexander Kasterine
Authors: 
Ann-Kathrin Zotz
Authors: 
Efrain Obregon
Publisher: 
International Trade Center
Year: 
2,016

CBI Competition: Fresh Fruits and Vegetables in Europe

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Contents: 

  • Introduction
  • Market entry: Which opportunities and barriers will I face when trying to enter the European market?
  • Product competition: What are substitute products? 
  • Company competition: Who are my rivals?
Authors: 
CBI Market Intelligence
Publisher: 
CBI Ministry of Foreign Affairs
Year: 
2,016

Post-harvest and Marketing

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Post-harvest and marketing is the fourth of four modules of the course entitled Agribusiness management for producers’ associations. The purpose of the module is to learn more about post-production activities such as processing, preservation and packaging. This module also gives an insight into the role of new information and communication technologies. The objectives of this module are:

Authors: 
Pilar Santacoloma
Authors: 
Alexandra Röttger
Authors: 
Florence Tartanac
Publisher: 
FAO
Year: 
2,009

Training Materials for Agricultural Management, Marketing and Finance: Business Management for Small-Scale Agro-Industries

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The purpose of this publication is to present leaders of associations with several of the business management techniques. It has the following objectives:

Authors: 
Pilar Santacoloma
Authors: 
Alexandra Röttger
Authors: 
Florence Tartanac
Publisher: 
FAO
Year: 
2,009

Cómo Hacer Negocios con Costa Rica

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Información clave para hacer negocios con Costa Rica. Informa sobre el comportamiento del comercio exterior y de la relación bilateral con Chile, oportunidades de negocios, régimen de importación, recomendaciones y sugerencias para acceder al mercado.

Authors: 
ProChile
Publisher: 
ProChile
Year: 
2,016

Cómo Hacer Negocios con El Salvador

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Información clave para hacer negocios con El Salvador. Informa sobre el comportamiento del comercio exterior y de la relación bilateral con Chile, oportunidades de negocios, régimen de importación y consejos para acceder al mercado.

Authors: 
ProChile
Publisher: 
ProChile
Year: 
2,017

Developing a Marketing Plan

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Contents: 

PART 1: UNDERSTANDING YOUR BUSINESS

  • Mission
  • Vision
  • Focus
  • SWOT Analysis
  • Primary SWOT Factors
  • Competitive Advantage
  • Develop a Goal

 

PART 2: UNDERSTANDING YOUR MARKET

  • Identify Market Segments
  • Identify Target Market
  • Price Sensitivity of Target Market
  • Brand Identification

 

PART 3: DEVELOPING A MARKETING PLAN

Authors: 
Mississippi State University Extension
Publisher: 
Mississippi State University Extension
Year: 
2,016

Becoming A Certified Organic Grower

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Authors: 
Mississippi State University Extension
Publisher: 
Mississippi State University Extension
Year: 
2,016

Resultados y Lecciones en Cultivo del Nogal en Zona Sur

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Contenido: 

Authors: 
Gobierno de Chile
Publisher: 
Gobierno de Chile
Year: 
2,008
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