This report presents the results of an International Trade Centre (ITC) study looking at the impact of fluctuating global quinoa prices on rural Peruvian households dependent on the product for their basic food security.
Peru is one of the world’s leading producers of quinoa. Over the last 10 years, this protein grain has become a much sought-after product, especially in North America and Europe. As a result of increased demand, the price of quinoa nearly tripled between 2004 and 2013.
- Market entry: Which opportunities and barriers will I face when trying to enter the European market?
- Product competition: What are substitute products?
- Company competition: Who are my rivals?
Post-harvest and marketing is the fourth of four modules of the course entitled Agribusiness management for producers’ associations. The purpose of the module is to learn more about post-production activities such as processing, preservation and packaging. This module also gives an insight into the role of new information and communication technologies. The objectives of this module are:
Training Materials for Agricultural Management, Marketing and Finance: Business Management for Small-Scale Agro-Industries
The purpose of this publication is to present leaders of associations with several of the business management techniques. It has the following objectives:
Información clave para hacer negocios con Costa Rica. Informa sobre el comportamiento del comercio exterior y de la relación bilateral con Chile, oportunidades de negocios, régimen de importación, recomendaciones y sugerencias para acceder al mercado.
Información clave para hacer negocios con El Salvador. Informa sobre el comportamiento del comercio exterior y de la relación bilateral con Chile, oportunidades de negocios, régimen de importación y consejos para acceder al mercado.
PART 1: UNDERSTANDING YOUR BUSINESS
- SWOT Analysis
- Primary SWOT Factors
- Competitive Advantage
- Develop a Goal
PART 2: UNDERSTANDING YOUR MARKET
- Identify Market Segments
- Identify Target Market
- Price Sensitivity of Target Market
- Brand Identification
PART 3: DEVELOPING A MARKETING PLAN