Marketing Research

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All marketing research for agriculture and food industry

The Netherlands Horticulture Market

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This report examines the Dutch trade of horticultural products as defined by HS Chapters 06 Live trees and plants, Chapter 07 Vegetable products, and Chapter 08 Edible fruits and nuts. World trade in these products reached $173 billion in 2015. The Netherlands, a global player, had a 13% share of the world market valued at $22 billion.

Authors: 
Susan Phillips
Publisher: 
USDA GAIN
Year: 
2,016

CBI Product Factsheet: Fresh Mangoes in Europe

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Authors: 
CBI Market Intelligence
Publisher: 
CBI Ministry of Foreign Affairs
Year: 
2,015

CBI Channels and Segments: Fresh Fruit and Vegetables

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Authors: 
CBI Market Intelligence
Publisher: 
CBI Ministry of Foreign Affairs
Year: 
2,016

CBI Competition: Fresh Fruits and Vegetables

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The purchasing power of concentrated European buyers is high. Supplier power for niche products and premium produce suppliers may be somewhat higher and is expected to increase in the future in line with growing demand for tropical, exotic and off-season fruit and vegetables. The threat from substitutes for fresh fruit and vegetables is low; however, there is an emerging threat from new entrants in developing markets as well as in the EU market. Taking all this into account, the degree of competition will increase further in the mid and long term. 

Authors: 
CBI Market Intelligence
Publisher: 
CBI Ministry of Foreign Affairs
Year: 
2,015

Boletín de Papa

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Contenido: 

1. Características técnicas

2. Siembras

3. Producción

4. Rendimiento

5. Estacionalidad

6. Precio en chacra

7. Abastecimiento y precio promedio en mercado mayorista de Lima

8. Consumo Percápita

9. Normas técnicas peruanas

10. Comercio exterior Perú

11. Principales empresas exportadoras e importadoras de papa - 2015 

Authors: 
Miguel Quevedo
Publisher: 
Dirección General de Negocios Agrarios
Year: 
2,016

Contracting Decision and Performance of Mexican Coffee Traders: The Role of Market Institutions

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We identified and explained the contractual choices of Mexican coffee traders in selling their product and analyzed the traders´ performance. The data were obtained from personal interviews with 53 intermediaries in four coffee producing regions of the states of Oaxaca and Veracruz, Mexico. Marketing margins were used as an indicator of traders’ performance. The results indicate that being a roaster, having a wet processing plant and selling cherry coffee negatively affects the use of contracts whereas being vertically integrated has a positive effect.

Authors: 
Benigno Rodríguez-Padrón
Authors: 
André Ricardo Cortés Jarrín
Authors: 
Kees Burger
Publisher: 
International Journal of Agricultural Marketing
Year: 
2,014

Willingness to Pay for Native Pollination of Blueberries: A Conjoint Analysis

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This study estimates blueberry consumer reaction to a potential honey bee Colony Collapse Disorder (CCD) management strategy; increased reliance upon native pollinators like the common Eastern Bumble bee (Bombus impatiens). A survey of 498 consumers was conducted using Amazon’s Mechanical Turk. Respondents were asked to rate on a scale of 1 to 5, four different blueberry “packages” each containing five attributes; price, pollination method (native bee, commercial honey bee), fresh or frozen, produced in or out of state and variety (wild, cultivated).

Authors: 
Thomas Stevens
Authors: 
Aaron K. Hoshide
Authors: 
Francis A. Drummond
Publisher: 
International Journal of Agricultural Marketing
Year: 
2,015

Marketing Volume Transaction Analysis of Dates in Saudi Arabia

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Marketing volume transaction in Saudi Arabia, including marketing characteristics, volume, prices, marketing channels, and loss analysis, were considered as study objectives. Results of the research paper showed that the average annual activity in date marketing amounted to about 820.5 tons of date as a total transaction for an average dealer. This amount contains all date varieties in the major date production regions including Sukkari, Khalas, Segae, Barhi, Ajwa, and other date varieties.

Authors: 
SH Alkahtani
Authors: 
AM Al-Abdulkader
Authors: 
SM Ismaiel
Publisher: 
International Journal of Agricultural Marketing
Year: 
2,016

El Mercado de Cerezas en el Reino Unido

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Calidad y frescura, son las principales demandas de los exigentes consumidores británicos. Las cerezas son consumidas en el Reino Unido principalmente por segmentos socio-económicos altos.  A lo anterior, se suma un incremento en el consumo de cerezas orgánicas, lo que genera un desafío pero, a la vez, una oportunidad para la produccion chilena.

Authors: 
ProChile
Publisher: 
ProChile
Year: 
2,016

Plan estratégico y programa de inversión para el desarrollo competitivo y sostenible de la cadena de valor de Marañon en Honduras

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Este documento integra las necesidades, los esfuerzos y la visión de las distintas organizaciones de productores, procesadores, comercializadores, instituciones (público y privado) y demás actores de la Cadena de Marañón, cada una con sus particularidades y complejidades, para convertir el rubro en una actividad económicamente rentable, atractiva y sostenible, que permita mejorar el bienestar de todos los involucrados.

Authors: 
IICA
Publisher: 
IICA
Year: 
2,016
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