Marketing Research

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All marketing research for agriculture and food industry

Contracting Decision and Performance of Mexican Coffee Traders: The Role of Market Institutions

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We identified and explained the contractual choices of Mexican coffee traders in selling their product and analyzed the traders´ performance. The data were obtained from personal interviews with 53 intermediaries in four coffee producing regions of the states of Oaxaca and Veracruz, Mexico. Marketing margins were used as an indicator of traders’ performance. The results indicate that being a roaster, having a wet processing plant and selling cherry coffee negatively affects the use of contracts whereas being vertically integrated has a positive effect.

Authors: 
Benigno Rodríguez-Padrón
Authors: 
André Ricardo Cortés Jarrín
Authors: 
Kees Burger
Publisher: 
International Journal of Agricultural Marketing
Year: 
2,014

Willingness to Pay for Native Pollination of Blueberries: A Conjoint Analysis

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This study estimates blueberry consumer reaction to a potential honey bee Colony Collapse Disorder (CCD) management strategy; increased reliance upon native pollinators like the common Eastern Bumble bee (Bombus impatiens). A survey of 498 consumers was conducted using Amazon’s Mechanical Turk. Respondents were asked to rate on a scale of 1 to 5, four different blueberry “packages” each containing five attributes; price, pollination method (native bee, commercial honey bee), fresh or frozen, produced in or out of state and variety (wild, cultivated).

Authors: 
Thomas Stevens
Authors: 
Aaron K. Hoshide
Authors: 
Francis A. Drummond
Publisher: 
International Journal of Agricultural Marketing
Year: 
2,015

Marketing Volume Transaction Analysis of Dates in Saudi Arabia

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Marketing volume transaction in Saudi Arabia, including marketing characteristics, volume, prices, marketing channels, and loss analysis, were considered as study objectives. Results of the research paper showed that the average annual activity in date marketing amounted to about 820.5 tons of date as a total transaction for an average dealer. This amount contains all date varieties in the major date production regions including Sukkari, Khalas, Segae, Barhi, Ajwa, and other date varieties.

Authors: 
SH Alkahtani
Authors: 
AM Al-Abdulkader
Authors: 
SM Ismaiel
Publisher: 
International Journal of Agricultural Marketing
Year: 
2,016

El Mercado de Cerezas en el Reino Unido

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Calidad y frescura, son las principales demandas de los exigentes consumidores británicos. Las cerezas son consumidas en el Reino Unido principalmente por segmentos socio-económicos altos.  A lo anterior, se suma un incremento en el consumo de cerezas orgánicas, lo que genera un desafío pero, a la vez, una oportunidad para la produccion chilena.

Authors: 
ProChile
Publisher: 
ProChile
Year: 
2,016

Plan estratégico y programa de inversión para el desarrollo competitivo y sostenible de la cadena de valor de Marañon en Honduras

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Este documento integra las necesidades, los esfuerzos y la visión de las distintas organizaciones de productores, procesadores, comercializadores, instituciones (público y privado) y demás actores de la Cadena de Marañón, cada una con sus particularidades y complejidades, para convertir el rubro en una actividad económicamente rentable, atractiva y sostenible, que permita mejorar el bienestar de todos los involucrados.

Authors: 
IICA
Publisher: 
IICA
Year: 
2,016

Understanding Consumer Acceptance of Early Harvested 'Hayward' Kiwifruit

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During two seasons, ‘in-store’ consumer acceptance tests were performed to determine the relationship between ripe soluble solids concentration (RSSC) and/or ripe titratable acidity (RTA) on ‘Hayward’ kiwifruit consumer acceptance. For this, 252 consumers were presented kiwifruit slice samples with RSSC of 11.0, 12.0, 13.0, and 14.0% with a RTA ranging from 0.8 to 1.2%. Kiwifruit with RSSC that ranged from 11.6 to 13.5% were always liked by consumers but with different degrees of liking.

Authors: 
Carlos H. Crisosto
Authors: 
Gayle M. Crisosto
Publisher: 
Postharvert Biology and Technology
Year: 
2,001

Estudio de Caso Denominación de Origen del Maíz Blanco Gigante Cusco

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Authors: 
Gladys Navarro C.
Authors: 
Hernando Riveros S.
Authors: 
Klever Flores Valenza
Authors: 
Jorge Quiroga Arévalo
Authors: 
Gualberto Sallo Huallpayunca
Authors: 
César Castro
Authors: 
Nelly Achachao
Publisher: 
INDECOPI
Year: 
2,011

Improving Fruit Quality and Marketing of “Crimson Seedless” Grape Using Some Preharvest Treatments

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The present study was carried out during 2011 and 2012 seasons to study the effect of some preharvest treatments on yield and fruit quality of “Crimson seedless” grape at harvest and postharvest under room temperature. The vine was subjected to foliar spray treatments (control, proline, boric acid, phenylalanine, calcium chloride, putrescine, ethrel and S-ABA (ProTone)). The vines were sprayed twice. The first spray when berry diameter was 16.05 mm, berry length 22.46 mm and colouration percentage 23.88%. The second spray was done 15 days later.

Authors: 
M.E.A. El-Sayed
Publisher: 
Journal of Horticultural Science & Ornamental Plants
Year: 
2,013

Potential of Fava Bean as Future Protein Supply to Partially Replace Meat Intake in the Human Diet

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Legumes have the potential to support global protein production by partially replacing meat and dairy products in the human diet. This will not only help meeting the increasing worldwide demand for proteins, but could contribute towards mitigating the threat imposed to the environment by current agricultural practices in higher-economy countries (dependence on fossil fuel energy and harmful emissions). Among the legumes, fava bean (Vicia faba L.) is a valuable crop. It is a rich source of proteins, fiber, and other non-nutrient compounds considered beneficial for health.

Authors: 
Salvatore Multari
Authors: 
Derek Stewart
Authors: 
Wendy R. Russell
Publisher: 
Comprehensive Reviews in Food Science and Food Safety
Year: 
2,015

The State of Sustainable Markets

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The first global data report on fast-growing voluntary sustainability standards outlines the share of bananas, cocoa, coffee, cotton, forestry, palm oil, soybeans, cane sugar and tea in 14 major standards. The report is based on a partnership between the Research Institute of Organic Agriculture (FiBL), the International Institute of Sustainable Development (IISD) and ITC, and is supported by the Swiss State Secretariat for Economic Affairs (SECO).

Authors: 
Julia Lernoud
Authors: 
Jason Potts
Authors: 
Gregory Sampson
Authors: 
Vivek Voora
Authors: 
Helga Willer
Authors: 
Joseph Wozniak
Publisher: 
International Trade Centre
Year: 
2,015
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