Beans and pulses form an important part of the German diet. You can add value to your products by differentiating them in the market, for example through storytelling and employing best-practice social and environmental practices. The best time to target the German market is in the long off-season (in Europe this is October-June).
Inspired by TV chefs, health-conscious German consumers are increasingly choosing fresh herbs to spice up their dishes. An interest in Mediterranean cooking and fresh herbal teas is opening up the market for basil, rosemary, oregano and mint, while chives have long been popular in German cuisine.
In addition to providing information on the German market for fresh herbs in general, this factsheet focuses on 5 specific herbs (see overview below):
- Introduction and General Summary
- Supply and Demand
- Market Characteristics
- Distribution Channels
- Market Access
The European demand for fresh herbs is increasing. Fresh herbs such as basil, chives and mint thrive with the consumer trend of buying natural and the appreciation of culinary experiences. Opportunities for producers and exporters in developing countries are most prominent during the off season. However, suppliers are expected to maintain excellent product quality and high standard packaging.
- Polonia, un mercado en expansión para Chile
- La distribución y el consumo de kiwis frescos en Polonia
- Principales actores en la distribución
- Principales actividades y ferias especializadas para fruta fresca
- Normativas aplicables y requisitos importación
The European market for exotic roots and tubers is small but growing. Cassava and yams are the biggest sellers. Volumes of taro, yautia or malanga and other roots that are less well known in the European market, are still very small. The main market are ethnic food shops and restaurants, but increasing interest in exotic vegetables and stimulating consumer awareness of the culinary possibilities can help develop the market channels for exotic roots and tubers.
The European Union (EU) is a net importer of fresh pomegranates. In 2014, 42 thousand tonnes of pomegranates (imports minus exports) were added to the apparent consumption of pomegranates in the EU, in addition to the volume produced locally. Pomegranates are a luxury fruit that sells well in a higher segment. The demand for more exotic and healthy fruit can help increase profitability for exporters from developing countries.
As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the offseason of the Northern Hemisphere, where most pomegranates are produced.
Imports of fresh berries into the European market from developing countries have doubled over the past five years. Berries are increasingly offered as a convenient and healthy snack, seducing shoppers into buying them. Although many berries are grown in Europe itself, demand is much higher than European production and imports from developing countries are filling in the gap.