The European demand for fresh herbs is increasing. Fresh herbs such as basil, chives and mint thrive with the consumer trend of buying natural and the appreciation of culinary experiences. Opportunities for producers and exporters in developing countries are most prominent during the off season. However, suppliers are expected to maintain excellent product quality and high standard packaging.
- Polonia, un mercado en expansión para Chile
- La distribución y el consumo de kiwis frescos en Polonia
- Principales actores en la distribución
- Principales actividades y ferias especializadas para fruta fresca
- Normativas aplicables y requisitos importación
The European market for exotic roots and tubers is small but growing. Cassava and yams are the biggest sellers. Volumes of taro, yautia or malanga and other roots that are less well known in the European market, are still very small. The main market are ethnic food shops and restaurants, but increasing interest in exotic vegetables and stimulating consumer awareness of the culinary possibilities can help develop the market channels for exotic roots and tubers.
The European Union (EU) is a net importer of fresh pomegranates. In 2014, 42 thousand tonnes of pomegranates (imports minus exports) were added to the apparent consumption of pomegranates in the EU, in addition to the volume produced locally. Pomegranates are a luxury fruit that sells well in a higher segment. The demand for more exotic and healthy fruit can help increase profitability for exporters from developing countries.
As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the offseason of the Northern Hemisphere, where most pomegranates are produced.
Imports of fresh berries into the European market from developing countries have doubled over the past five years. Berries are increasingly offered as a convenient and healthy snack, seducing shoppers into buying them. Although many berries are grown in Europe itself, demand is much higher than European production and imports from developing countries are filling in the gap.
Pomelos are imported via the same ports in Europe as other fruit, most notably in the Netherlands. The supply per country varies depending on production volume and the demand in the producing country. Fresh pomelos are a niche market in most European markets. Eastern and Central Europe has a steady demand for fresh pomelos, while opportunities in Western Europe can be triggered by active promotion and excellent taste.
Lychee is a specialty fruit that is slowly gaining popularity in Europe, although average consumption per capita is still limited. It is most popular in France. Madagascar and South Africa supply the majority of lychees during the winter season (from October to February). Opportunities for new suppliers exist in specialties and outside of the main season.
Consumer demand for fresh vegetables, combined with trends related to convenience, consumer experience and innovation, has created a new segment for luxury fresh vegetables: baby vegetables. The German market offers opportunities for selling your baby carrots (as a snack), baby courgettes (used in Mediterranean cuisine) and baby corn (for Asian stir-fry dishes).