Agribusiness

Developing a Marketing Plan

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Contents: 

PART 1: UNDERSTANDING YOUR BUSINESS

  • Mission
  • Vision
  • Focus
  • SWOT Analysis
  • Primary SWOT Factors
  • Competitive Advantage
  • Develop a Goal

 

PART 2: UNDERSTANDING YOUR MARKET

  • Identify Market Segments
  • Identify Target Market
  • Price Sensitivity of Target Market
  • Brand Identification

 

PART 3: DEVELOPING A MARKETING PLAN

Authors: 
Mississippi State University Extension
Publisher: 
Mississippi State University Extension
Year: 
2016

Becoming A Certified Organic Grower

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Authors: 
Mississippi State University Extension
Publisher: 
Mississippi State University Extension
Year: 
2016

La Fruticultura del Siglo XXI en España

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Authors: 
Juan José Hueso Martín
Authors: 
Julián Cuevas
Publisher: 
Cajamar Caja Rural
Year: 
2014

La Nueva Responsabilidad Social Corporativa: Una Llamada para la Sosteniblidad en la Educación Empresarial

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Authors: 
Peter Sherman
Authors: 
Jan Hansen
Publisher: 
Cajamar Caja Rural
Year: 
2013

Resultados y Lecciones en Cultivo del Nogal en Zona Sur

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Contenido: 

Authors: 
Gobierno de Chile
Publisher: 
Gobierno de Chile
Year: 
2008

Setting Up and Running a Small-Scale Business Producing High-Value Foods

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Authors: 
Yeshiwas Ademe
Authors: 
Peter Fellows
Authors: 
Joseph Hounhouigan
Authors: 
Linus Gedi
Authors: 
David Harcourt,
Authors: 
Barrie Axtell
Authors: 
Cécile La Grenade
Authors: 
Michael Lubowa
Publisher: 
CTA
Year: 
2014

The System of Crop Intensification: Agroecological Innovations for Improving Agricultural Production, Food Security, and Resilience to Climate Change

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Authors: 
Binju Abraham
Authors: 
O. O. AdeOluwa
Authors: 
Hailu Araya
Authors: 
Tareke Berhe,
Authors: 
Yogesh Bhatt
Authors: 
Sue Edwards
Authors: 
Biksham Gujja
Authors: 
Ram Bahadur Khadka
Authors: 
Y.S. Koma
Authors: 
Debashish Sen
Authors: 
Asif Sharif
Authors: 
Erika Styger
Authors: 
Norman Uphof
Authors: 
Anil Verma
Publisher: 
CTA
Year: 
2014

Changes in the Business Model for Spanish Fresh Tomato Trade

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Authors: 
Jaime De Pablo-Valenciano
Authors: 
Miguel A. Giacinti-Battistuzzi
Authors: 
Valentín Tassile
Authors: 
Tomás García-Azcárate
Publisher: 
Spanish Journal of Agricultural Research
Year: 
2017

Affordability & Financing Models for the Smallholder Market

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Contents: 

  1. Introducing the Gap and the Strategies
  2. Enablers: Making the Models Work
  3. Strategies: Affordability
  4. Strategies
  5. Conclusion
Authors: 
Feed the Future
Publisher: 
Feed the Future
Year: 
2015

El Mercado del Aceite de Oliva en Cuba

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Las expectativas de compras de aceite de oliva Cuba pueden mantenerse y, a futuro, podrían incrementarse con el notable crecimiento del sector turístico en Cuba, a raíz del restablecimiento de las relaciones con Estados Unidos. Para realizar negocios en Cuba, se requiere conocer que el mercado cubano es de precios por sobre calidad.
 
 
Authors: 
ProChile
Publisher: 
ProChile
Year: 
2016
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