A landmark event for nutraceuticals was the creation of the market itself. In 1989, Stephen Defelice, founder and chairman of the Foundation for Innovation in Medicine, coined the term "nutraceutical" as a means to classify foods, beverages and supplements that provide medical or health benefits to consumers, "including the prevention and treatment of disease." The term is a marrying of the words "nutrition" and "pharmaceutical." And because the types of products are so varied-there are foods, drinks, powders, pills, capsules, and more-the packaging of nutraceuticals takes on many forms. Thus, a niche of the labeling industry has developed, and like the products they are designed to brand, inform and communicate a message about, their labeling and packaging is diverse, complicated and always evolving.