2009 Functional Foods/Foods For Health Consumer Trending Survey
The International Food Information Council Foundation Food & Health Survey is designed to provide ongoing consumer insights into how consumers view their own diets, their efforts to improve them, and their understanding of the various components of their diets. The 2009 Survey builds upon data that has been released annually since 2006 and includes questions to evaluate consumers’ knowledge of and attitudes toward various food safety, nutrition, and healthrelated topics. New questions were added this year to explore consumers’ interests in certain functional components when making food and beverage selections for themselves and, if applicable, their children. The following highlights from the 2009 Food & Health Survey offer perspectives and insights into the findings from the 2009 IFIC Functional Foods/Foods for Health Consumer Trending Survey.