Austria Exporter Guide: Road Map to the Austrian Market

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USDAGAIN.jpgDespite the economic down-turn, consumer expenditures in Austria continue to increase in real terms, growing by 1.2 percent in 2009. Further increases of 1 percent are forecast for 2010. Although foods and beverages from Austria, Germany, and other EU countries dominate Austrian retail shelf space, there are good market opportunities for U.S. products, particularly at the upper end of the market. Consumer oriented food and beverage products remain the most important U.S. agricultural trade items. In 2009, the consumer oriented sector accounted for 59 percent of total agricultural, fish and forestry imports from the United States, worth $49 million. Market opportunities for U.S. products include fish and seafood products, nuts, wine, pet foods, dried fruits, fruit juices, snack foods, and grain-fed beef.

Table of Contents

I. Market Overview
Economic Situation and How It Affects Consumer Spending and Sales of U.S. Products
Key Demographic Developments and Their Impact on Consumer Buying Habits

  • Food Market and Trends
  • Advantages and Challenges for U.S. Suppliers on the Austrian Market

II. Exporter Business Tips

  • Local Business Customs
  • General Consumer Tastes and Preferences
  • Food Standards and Regulations
  • General Import and Inspection Procedures

III. Market Sector Structure and Trends

  • Food Market Structure
  • Domestic Industry Capacity versus Availability of Foreign-Supplied Products
  • Trends in Promotional/Marketing Strategies and Tactics
  • Trends in Tourism sales, Holiday Gift Sales, and Internet Sales

IV. Best High-Value Product Prospects

V. Key Contacts and Further Information

Roswitha Krautgartner