CBI Product Factsheet: Fresh melons in Europe
Melons, including watermelons, are one of the main fruit categories in Europe. The market is supplied by European melon producers as well as exporters from developing countries. Convenience and taste are important drivers for consumption. As a result, suppliers can increase their opportunities by keeping quality and differentiation in mind. Melons are part of the Cucurbitaceae family. The most popular varieties for consumption in the European Union (EU) are from the genus Citrullus (e.g. watermelon) and Cucumis (e.g. honeydew, cantaloupe, piel de sapo and the hybrid galia melon). Originating in Africa and the Middle East, melons are now produced globally in tropical and subtropical regions, including Southern and Eastern Europe.