How do I Proceed to Sell Organic Products?

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Marketing aims to enhance sales and income of a farm business while creating value for your products.

There are fundamental marketing questions you may apply to your farm, for example:

  • How can I produce what my customers need? 
  • How can I create added value to my products?
  • Where should I sell my products?
  • What is the best way to stand out from my competitors?

 

For organic products, marketing is especially important, as you need to explain the higher value to your customers. Before starting it is important to understand market opportunities and requirements and on this basis decide what to produce and sell.

You have an excellent product that nobody else has. What do you need to do to make my products stand out from the competitors?

Autores: 
Research Institute of Organic Agriculture
Editora: 
Research Institute of Organic Agriculture
Año: 
2011