Improving Africa’s cotton value chain for Asian markets
Stronger ties between African cotton producers/ginners and Asian buyers can improve the market positioning of African cotton.The African-Asian cotton trade has great potential. This study examines African challenges to improve along the value chain to meet Asia’s growing demand. It reviews ITC strategies to address these issues, and recommends what can be done to develop partnerships between African cotton producers and ginners and cotton consuming spinning mills in export markets in Asia. The study also includes an overview of world cotton production, consumption and trade from 2007 to 2012.