Which Trends Offer Opportunities on the European Coffee Market?
European demand for spices and herbs is growing. This is mainly due to trends such as healthy living, interest in new tastes and convenience. Due to high prices and a sense of scarcity, European buyers are increasingly willing to buy from smaller suppliers. You can find opportunities especially in smaller or niche markets focusing on special varieties, improved quality and sustainability. However, you should comply with strict requirements regarding quality, food safety and traceability to enter the Europan market.
The global spices market is growing at an annual growth rate of about 5% (by value) and is projected to exceed $10 billion by 2020. European imports of spices and herbs from developing countries have grown significantly in recent years.