Beans and pulses form an important part of the German diet. You can add value to your products by differentiating them in the market, for example through storytelling and employing best-practice social and environmental practices. The best time to target the German market is in the long off-season (in Europe this is October-June).
Inspired by TV chefs, health-conscious German consumers are increasingly choosing fresh herbs to spice up their dishes. An interest in Mediterranean cooking and fresh herbal teas is opening up the market for basil, rosemary, oregano and mint, while chives have long been popular in German cuisine.
In addition to providing information on the German market for fresh herbs in general, this factsheet focuses on 5 specific herbs (see overview below):
- Introduction and General Summary
- Supply and Demand
- Market Characteristics
- Distribution Channels
- Market Access
The European demand for fresh herbs is increasing. Fresh herbs such as basil, chives and mint thrive with the consumer trend of buying natural and the appreciation of culinary experiences. Opportunities for producers and exporters in developing countries are most prominent during the off season. However, suppliers are expected to maintain excellent product quality and high standard packaging.
Imports of fresh limes to the EU market grew by 26% in volume between 2009 and 2013, despite the economic downturn. Further growth is expected as a result of the increasing popularity of limes in food preparation, as well as in response to trends in the cosmetic and pharmaceutical industries and the tendency of consumers to regard limes as a regular fruit rather than a tropical and exotic fruit. Exporters from developing countries can take advantage of these developments and offer alternatives to the dominant supply from Mexico and Brazil.
Fresh exotic tropical fruits are mostly grown in developing countries and are still considered niche products in Europe. Prices are generally high, often due to low volumes and necessary air transport. Communicating the health benefits of tropical fruit can help increase demand. Purple passion fruit is a tropical fruit that is becoming more popular. This product factsheet covers a number of exotic tropical fruits, mainly tamarinds, cashew apples, lychees, jackfruit, sapodillo plums, passion fruit, carambola and pitahaya.
The European market for fresh rambutan is dominated by ethnic Asian consumers and specialty fruits and vegetables stores. Demand for specialty fruits is rising in many European countries, providing opportunities for exporters from developing countries.
The European market for exotic roots and tubers is small but growing. Cassava and yams are the biggest sellers. Volumes of taro, yautia or malanga and other roots that are less well known in the European market, are still very small. The main market are ethnic food shops and restaurants, but increasing interest in exotic vegetables and stimulating consumer awareness of the culinary possibilities can help develop the market channels for exotic roots and tubers.
The European Union (EU) is a net importer of fresh pomegranates. In 2014, 42 thousand tonnes of pomegranates (imports minus exports) were added to the apparent consumption of pomegranates in the EU, in addition to the volume produced locally. Pomegranates are a luxury fruit that sells well in a higher segment. The demand for more exotic and healthy fruit can help increase profitability for exporters from developing countries.