Investigación de Mercados

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Investigación de Mercado para la agricultura y industria de los alimentos

CBI Product Factsheet: Fresh Mangoes in Europe

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Promedio: 4 (1 vote)
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Autores: 
CBI Market Intelligence
Editora: 
CBI Ministry of Foreign Affairs
Año: 
2,015

CBI Channels and Segments: Fresh Fruit and Vegetables

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Autores: 
CBI Market Intelligence
Editora: 
CBI Ministry of Foreign Affairs
Año: 
2,016

CBI Competition: Fresh Fruits and Vegetables

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The purchasing power of concentrated European buyers is high. Supplier power for niche products and premium produce suppliers may be somewhat higher and is expected to increase in the future in line with growing demand for tropical, exotic and off-season fruit and vegetables. The threat from substitutes for fresh fruit and vegetables is low; however, there is an emerging threat from new entrants in developing markets as well as in the EU market. Taking all this into account, the degree of competition will increase further in the mid and long term. 

Autores: 
CBI Market Intelligence
Editora: 
CBI Ministry of Foreign Affairs
Año: 
2,015

Boletín de Papa

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Promedio: 3 (4 votos)
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Contenido: 

1. Características técnicas

2. Siembras

3. Producción

4. Rendimiento

5. Estacionalidad

6. Precio en chacra

7. Abastecimiento y precio promedio en mercado mayorista de Lima

8. Consumo Percápita

9. Normas técnicas peruanas

10. Comercio exterior Perú

11. Principales empresas exportadoras e importadoras de papa - 2015 

Autores: 
Miguel Quevedo
Editora: 
Dirección General de Negocios Agrarios
Año: 
2,016

Contracting Decision and Performance of Mexican Coffee Traders: The Role of Market Institutions

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We identified and explained the contractual choices of Mexican coffee traders in selling their product and analyzed the traders´ performance. The data were obtained from personal interviews with 53 intermediaries in four coffee producing regions of the states of Oaxaca and Veracruz, Mexico. Marketing margins were used as an indicator of traders’ performance. The results indicate that being a roaster, having a wet processing plant and selling cherry coffee negatively affects the use of contracts whereas being vertically integrated has a positive effect.

Autores: 
Benigno Rodríguez-Padrón
Autores: 
André Ricardo Cortés Jarrín
Autores: 
Kees Burger
Editora: 
International Journal of Agricultural Marketing
Año: 
2,014

Willingness to Pay for Native Pollination of Blueberries: A Conjoint Analysis

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This study estimates blueberry consumer reaction to a potential honey bee Colony Collapse Disorder (CCD) management strategy; increased reliance upon native pollinators like the common Eastern Bumble bee (Bombus impatiens). A survey of 498 consumers was conducted using Amazon’s Mechanical Turk. Respondents were asked to rate on a scale of 1 to 5, four different blueberry “packages” each containing five attributes; price, pollination method (native bee, commercial honey bee), fresh or frozen, produced in or out of state and variety (wild, cultivated).

Autores: 
Thomas Stevens
Autores: 
Aaron K. Hoshide
Autores: 
Francis A. Drummond
Editora: 
International Journal of Agricultural Marketing
Año: 
2,015

Marketing Volume Transaction Analysis of Dates in Saudi Arabia

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Marketing volume transaction in Saudi Arabia, including marketing characteristics, volume, prices, marketing channels, and loss analysis, were considered as study objectives. Results of the research paper showed that the average annual activity in date marketing amounted to about 820.5 tons of date as a total transaction for an average dealer. This amount contains all date varieties in the major date production regions including Sukkari, Khalas, Segae, Barhi, Ajwa, and other date varieties.

Autores: 
SH Alkahtani
Autores: 
AM Al-Abdulkader
Autores: 
SM Ismaiel
Editora: 
International Journal of Agricultural Marketing
Año: 
2,016

El Mercado de Cerezas en el Reino Unido

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Calidad y frescura, son las principales demandas de los exigentes consumidores británicos. Las cerezas son consumidas en el Reino Unido principalmente por segmentos socio-económicos altos.  A lo anterior, se suma un incremento en el consumo de cerezas orgánicas, lo que genera un desafío pero, a la vez, una oportunidad para la produccion chilena.

Autores: 
ProChile
Editora: 
ProChile
Año: 
2,016

Plan estratégico y programa de inversión para el desarrollo competitivo y sostenible de la cadena de valor de Marañon en Honduras

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Este documento integra las necesidades, los esfuerzos y la visión de las distintas organizaciones de productores, procesadores, comercializadores, instituciones (público y privado) y demás actores de la Cadena de Marañón, cada una con sus particularidades y complejidades, para convertir el rubro en una actividad económicamente rentable, atractiva y sostenible, que permita mejorar el bienestar de todos los involucrados.

Autores: 
IICA
Editora: 
IICA
Año: 
2,016

Understanding Consumer Acceptance of Early Harvested 'Hayward' Kiwifruit

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During two seasons, ‘in-store’ consumer acceptance tests were performed to determine the relationship between ripe soluble solids concentration (RSSC) and/or ripe titratable acidity (RTA) on ‘Hayward’ kiwifruit consumer acceptance. For this, 252 consumers were presented kiwifruit slice samples with RSSC of 11.0, 12.0, 13.0, and 14.0% with a RTA ranging from 0.8 to 1.2%. Kiwifruit with RSSC that ranged from 11.6 to 13.5% were always liked by consumers but with different degrees of liking.

Autores: 
Carlos H. Crisosto
Autores: 
Gayle M. Crisosto
Editora: 
Postharvert Biology and Technology
Año: 
2,001
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