Investigación de Mercados
- Acceso al Mercado
- Potencial del Mercado
- Canales de Distribución y Actores del Mercado
- Consumidor/ Comprador
- Benchmarking (Competidores)
- Opiniones de actores relevantes en el mercado.
- Be professional and well prepared
- Contact your local business support organisations
- Use online catalogues
- Visit trade fairs
- Use online platforms for information and promotion
- Participate in European support programmes
- Comply with buyers’ demands and requirements
- Be careful who you do business with
- Qualifying & Quantifying the Business Opportunity
- Understanding the Customer
- Understanding the Context
- Understanding the Competition
- Finding Market Information in a Smallholder Context
- Market Assessment: an Input to the Business Plan
- Appendix 1: Potential NGO Partners
- Appendix 2: Existing Data Sources
The main trends for the coming years are increasing attention to Corporate Social Responsibility (CSR), achieving further increases in market share and supermarket concentration and increasing importance of ICT and e-commerce. Preconditions for a good position on the market are sustainably cultivated and transported flowers. Although there is only limited economic growth in the major markets in North-western Europe, demand in the Central and Eastern European markets is expected to grow.
- La posición de la producción de ornamentales
- Flor cortada
- Planta en maceta
- Importacion y exportación
- Mercado y consumo
European demand for spices and herbs is growing. This is mainly due to trends such as healthy living, interest in new tastes and convenience. Due to high prices and a sense of scarcity, European buyers are increasingly willing to buy from smaller suppliers. You can find opportunities especially in smaller or niche markets focusing on special varieties, improved quality and sustainability. However, you should comply with strict requirements regarding quality, food safety and traceability to enter the Europan market.
Apple production is forecasted to increase by two percent to 980,000 MT in the 2016/17 MY, based on the increase in area planted, new plantings coming into full production and normal weather conditions.
Post forecasts that South African apple exports will increase by about four percent to 550,000 MT in the 2016/17 MY, based on the available production and the weak rand exchange rate.