The history of Frutas Doce Mel starts in the beginning of the 80s, when a producer called Roberto Cavalcanti started his activities as a rural producer in sugar cane plantations in the town of Mamanguape, approximately 60 km (37.3 miles) from João Pessoa, Paraíba’s capital. In the 90s the company began its fruit culture with papaya and pineapple, becoming one of the pioneers in irrigated agriculture within the state. Next to the fruit production, in the beginning of the 2000s the company expanded towards the distribution of vegetables and fruits, always keeping in mind the idea of making available the best products to wholesalers and retailers. Time and relentless work brought experience and success to Frutas Doce Mel, who never stopped investing in technology and research to perfect all of the business stages, from the production to the delivery of the product. The continuous enhancement of processes and the use of quality management techniques acknowledged worldwide have made Frutas Doce Mel a reference in both Brazilian and international markets. Today the company operates within four segments of the productive chain: production, distribution, logistics and importation/exportation.
We commercialize high-quality fruits, operating according to the BPA norms (Good Agricultural Practice) and the BPF (Good Fabrication Practices), within the international standard of environmental protection and social responsibility.
The plantation is programmed systemically, using 600 hectares (1482.63 acres) of irrigation, so that fruits are planted and harvested all year round, according to the production planning. This ensures that we have the product throughout the year in a uniform scale.
All stages of production are certified by the Global CAP and HACCP. By the same token, the process of packing house – in Mamanguape for papaya, pineapple and cassava; and in Mossoró for Formosa papaya, melons and watermelons – has the processing capacity of 20 tons of fruits per hour and follows the security, quality, hygiene, fabrication and environmental respect norms.
The Frutas Doce Mel papaya is electronically selected by last generation equipment. This process considers the papaya’s weight and color (ripening), making our company the first in Brazil to make use of such technology. The use of this machine reduces the manipulation of products during its processing and optimizes the conditioning of fruits in the boxes.