In the early 80’s, when he saw the Cerrado, a vast tropical ecoregion of Brazil, and the excellent land quality in Janaúba, a small town in Minas Gerais state, Mr. Yuji Yamada had no doubt it was the gateway to the conquest of the Cerrado.
A Japanese immigrant, who arrived in Brazil in 1960, he is a natural entrepreneur that initiated activities planting fruits and vegetables in Registro, a town in São Paulo state.
Yuji Yamada is a market pioneer on passion fruit planting. As he was willing to increase production, he went on to know other regions.
In this new search, he arrived at Janaúba. Their new resources for banana irrigation made him settle down in the city, and he knew that would be a broad opportunity for his business.
From 1986 on, he initiated Cavendish plantain plantation and little spots of fruit-banana, as soon as he acquired his first property. The production was commercialized on the town and boundaries.
This was the beginning of Brasnica Frutas Tropicais, pioneer on the cultivation of Banana up north of Minas Gerais state.
The fruit-banana production got remarkable for the beautiful color, delicious taste and unique shape. This way, the northern production stood out the others, and the demand increased. Soon, other properties were bought in larger extensions in order to broaden the production.
With the considerable increase from 1991, branches were installed for commerce, with stores in Montes Claros and Brasília, the capital of Brazil. In the next years, more shops were opened in Contagem (1996), Rio de Janeiro (2000), Aguiarnópolis (2000), Osasco (2002) and São Paulo (2004).
On that time the company’s produce was already unique unmistakable by the taste and quality, once the land up north of Minas Gerais state are quite favorable for the banana plantation.
Then, Brasnica chose to diverse its their produce, also producing papaya, sweetsop, cashew, atemoya, lemon, cajá1, umbu2, pomegranate, jocote3, avocado and ponkan.