NATCOL Position on the Definition of the term ‘Natural Colour'

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There is an increasing consumer preference for the use of natural colours; however the average consumer is unable to determine the nature of a colour from the ingredient list on the food product without having clear information as to the type of colour used. The aim of this NATCOL (Natural Food Colours Association) position paper is to establish common definitions to help consumers make a fair and informed choice, based on clear and informative labeling.

Autores: 
NATCOL
Editora: 
NATCOL