Beans and pulses form an important part of the German diet. You can add value to your products by differentiating them in the market, for example through storytelling and employing best-practice social and environmental practices. The best time to target the German market is in the long off-season (in Europe this is October-June).
Inspired by TV chefs, health-conscious German consumers are increasingly choosing fresh herbs to spice up their dishes. An interest in Mediterranean cooking and fresh herbal teas is opening up the market for basil, rosemary, oregano and mint, while chives have long been popular in German cuisine.
In addition to providing information on the German market for fresh herbs in general, this factsheet focuses on 5 specific herbs (see overview below):
Consumer demand for fresh vegetables, combined with trends related to convenience, consumer experience and innovation, has created a new segment for luxury fresh vegetables: baby vegetables. The German market offers opportunities for selling your baby carrots (as a snack), baby courgettes (used in Mediterranean cuisine) and baby corn (for Asian stir-fry dishes).
Globally, the organic market reached 54.9 billion US dollars in 2009. A large part of the turnover was in Europe (48 percent) and in North America (48.1 percent). Since 1999 (15.2 billion US dollars), the global market for organic products more than trebled (Sahota 2011).