As a result of the health benefits associated with pomegranates, the German consumption of pomegranates is increasing. An interesting opportunity for pomegranate exporters lies in exports of ready-to-eat pomegranate arils. Producers in the Southern Hemisphere have the potential to offer pomegranates in the offseason of the Northern Hemisphere, where most pomegranates are produced.
In 2009/10, total citrus production is forecast at about 627,000 tons, a 10 percent increase compared to the previous year. Out of the total production, approximately 183,000 tons (29 percent) is expected to be exported, 260,000 processed (42 percent), and the remainder consumed fresh. The expected increase is mainly due to increased yields of Or variety (easy peeler) and red grapefruit.